Focusing in 2020: A Virtue, A Myth?

My focus has been much more scattered lately. I’m having a hard time focusing on my work, research, reading, etc. for extended periods of time. I feel like my attention constantly wants to jump to something else.

This is is directly correlated to increased phone usage. I’ve started using my phone a lot more since being in quarantine, since it is my “window to the world” – aka access to my friends. I’m noticing that the more I use my phone, the more I want to use my phone. There’s a physiological addiction to it that’s like a snowball effect, which I learned a lot about by taking a year off social media in 2016.

Distraction in action

Sometimes I’ll grab my phone out of habit, blindly open an app or check for notifications, and then find myself scrolling through Instagram or Twitter. This does not follow a conscious thought that goes, “I want to check Instagram or Twitter.” It’s as if my appendages are working all on their own.

Other times I’ll need to go to my phone for a specific purpose (to do an online transfer, for example), and I’ll forget the reason I picked it up as soon as it’s unlocked. Staring at the tiny screen of blue light and all the shiny apps, my brain cycles through any potential reason I could’ve picked up my phone. Then, subconsciously, my thumb will tap on an app (usually social media or news – something scrollable that will feed me bite-sized updates or something cute). I find myself in the app, scrolling aimlessly, no quality thoughts surging through my brain. Then, after some minutes, it’s as if I wake up.

“What am I doing on this app?”
“This isn’t the reason I picked up my phone.”
“Why did I pick up my phone?”

Now I search the recent thoughts of my brain to try to determine what I needed my phone for moments prior. Sometimes, I’m able to figure it out and complete it. But many times, I land on nothing in that moment.

So, I lock my phone, unfulfilled and slightly disappointed in myself, and set it down. Then, within 5-10 minutes, I say, “Oh! That’s what I was doing on my phone!” And I giddily pick it back up, unlock it, and tend to whichever task I needed to do on it.

This just feels wrong, and almost sickening. Like I am a slave to the device.

I wonder how many collective minutes I’ve spent mindlessly scrolling in instances like these. Worse, I wonder how many worthwhile moments I’ve forgone by getting my fix. By sticking my nose in my iPhone screen, oblivious of my surroundings and void of any valuable thoughts.

I wonder how many opportunities I’ve missed to be present with myself, to notice something beautiful, or to have a revelation about a question I’ve been pondering.

While it may seem like these are just a few harmless minutes of mindless activity, I’ve observed that it’s actually much, much worse than that. The real problem is not picking up your phone; it’s the psychological addition to picking up your phone. This addiction is diminishing your ability to focus for extended periods of time.

The thoughtless phone-grab usually happens in the following scenarios:

  • When switching between tasks (be them work tasks, chores, or otherwise).
  • When reaching a challenging point in something you’re focusing on.
  • At the start or end of the day.

Imagine with me for a second, what it would be like if you never used your phone in any of these three scenarios. Hard to imagine, huh? What would you do with those moments?

I can attest that you would spend more time being present. You would be much more aware of yourself and your surroundings. You would get to know yourself better, and start to like yourself more. Perhaps most importantly, you would spend time thinking quality thoughts. Whether these are thoughts related to your profession, a personal situation, or any other area, they are quality because they are uninterrupted.

And just like the unconscious phone-grab creates a snowball effect, making you increasingly grab your phone the more you do it, it works in reverse, too. Meaning the less you mindlessly reach for your phone, the less you want to, or even think to. Which means that in the above scenarios, you will thoughtlessly grab your phone, less. And instead, you will have an uninterrupted stream of thought, building upon your ideas. Otherwise known as extended focus.

But it’s so hard to be in control of this, especially as we’re using our phones more during the COVID-19 pandemic. Sometimes I just want to chuck my phone and liberate myself of its cruel grip on me. Then I remember the following.

The smartphone is an extremely useful tool. A computer in your pocket, equipped with a camera nicer than those digital cameras that were all the rage in the 2000s, that connects you to everyone in the world within a few clicks? What a mindf*ck! We’re especially fortunate to have these tools during this social isolation we’re all living due to coronavirus.

For most of us, it doesn’t make sense to live life without a smartphone, especially in 2020. We would lose so much connectivity and convenience that we’ve grown accustomed to. It feels like you either play the game and allow your focus to get hijacked (the price to pay?), or you don’t play, and you miss out on all the upside of being a smartphone owner.

So, how do we deal with this catch 22? More specifically, how do we take back control of our focus without literally throwing our phones away?

While I certainly don’t have a magical solution to this, I have developed a few simple practices that allow me to win back some focus, and some time to think quality thoughts that would’ve otherwise been muted by the smartphone. Anyone can implement these practices at any time, and I highly encourage you to try them out.

Starting with the most simple and lowest barrier to entry:

1. Reorganize the apps on your phone

  • You know when your thumb automatically clicks on that social media app, seemingly without your consent? It can’t do that so easily when you have tricked it! That’s right, rearranging the placement of the apps on your phone periodically tricks your brain (and thumb) out of sneakily entering you into Instagram. Instead of “automatically” tapping you into social media, you will have to consciously review your apps and think intentionally about which one to open. This simple practice might be a sufficient enough defense against mindlessly opening focus-killing app. At the very least, it will reduce the amount of unnecessary app opens by a few times a day, which is a win.
  • You may also find it funny (or disturbing, depending on your viewpoint) at how many times you open the wrong app by literally blindly opening what your brain/thumb thought was Twitter.

2. Leave your phone out of arm’s reach when doing something that you want to focus on

  • Whether it’s your day job, research, writing, school, running your business, taking an online course, or being present with another person, this is a simple and highly effective “hack” to not using your phone for several hours. 
  • This is the “out of sight, out of mind” technique. Even if the thought of the phone does pop into your mind while out of arm’s reach, you know you have to stand up and go get it if you were to really use it. And having to consciously make this decision allows you a moment to ask yourself, “Do I really need my phone right now?” And, “Can this wait?” Many times, you’ll find the answer is negatory to the former and affirmative to the latter. And you will omit the urge, not losing your focus.
  • Pro tip: Don’t leave it just barely out of arm’s reach. Make it a little harder for yourself. Leave it in another room, in a drawer even. David Perell has a trick in which he leaves his phone 7 seconds away from where he writes, meaning it would take him 7 full seconds to retrieve it. This is a distance far enough to make you think twice about grabbing that phone.

3. Delete your time-wasting apps for (a day, a few days, a week…)

  • Does this thought feel scary to you? If so, then all the more reason for you to do it. The fear that you feel is a representation of your psychological addiction to the dopamine bumps from the pretty, shiny apps. 
  • You can set the timeframe, and you choose which apps to delete. You know which ones you waste the most time on (and if you don’t, your phone now shows you which apps you spend the most time on). 
  • Even if just for one day, deleting these apps increases the barrier to entry, literally, when you mindlessly reach for your phone. 
  • You can do variations of this. You could delete two of the four time-wasting apps. Or maybe delete them all for an entire weekend. Maybe you even have a certain day or days of the week in which you always delete these apps. Or perhaps you delete just one for an entire month. Test out some different versions of this trick and see which ones are the most beneficial to you. As you know, you can always download the app right back! But when you do, you are making the conscious decision to do so.

4. Leave it on airplane mode (best paired with leaving your phone out of arm’s reach)

  • Whether for the duration of a period of time you’d like to focus, or even on a habitual basis (Tim Ferriss turns his phone on airplane mode and puts it in a drawer after dinner every night, and doesn’t take it off airplane mode until after breakfast the next morning), try it.

This last one might be obvious to you, and it is likely something you already do. But just so we don’t leave this important methodology out:

5. CONTROL YOUR F*CKING NOTIFICATIONS!

  • I personally suggest leaving your phone on Do Not Disturb at all times. If there are certain people from which you need to receive incoming calls, you can add them to your Favorites and set your DND settings to allow calls from Favorites.
  • The iPhone notifications are endlessly customizable. You can even set DND on certain text and WhatsApp threads but not others, if you really need to receive notifications from specific people.
  • You can customize the notifications of each individual app. I use Slack for work, and as a leader of a CX team, I need to keep my eye on Slack for urgent questions from teammates. I have my Slack notifications configured to mute @here and @channel notifications in all channels, but I set specific keywords that do notify me, so that I never miss an important notification, but I always miss the unimportant ones.
  • With your phone on DND and all messaging app notifications customized, you have automated your distraction-blockers. You are in control of what interrupts you and what doesn’t. You can check your banner notifications for anything important, but only when you decide to do so.

While there may be no way to reach 0% phone distractedness, there are a myriad of options to help you drastically reduce phone distractions. You can have more control than you think, achieved through extremely simple practices. It will be uncomfortable at first, but after just 24 hours of discipline, you’ll already start noticing changes. The snowball just needs a little time to lose its momentum and begin to reverse.

And if you think you can rely on your will power, think again! Will power is metered; it will diminish over the course of the day. Use it in areas where you have less ability to automate.

There is almost nothing so urgent that is worth interrupting your focus. In a world full of distractions vying for your attention, your focus is more sacred than ever. We all must train our focus and prioritize developing it like we would any other skill. It is becoming more and more valuable in an increasingly distracting world. As Cal Newport describes in Deep Work, one only produces value in the world by fending off distractions for extended periods of time. The best thinking, and therefore the best work, is achieved in long, uninterrupted periods of focus. Protect it like you would your most valuable asset.

Editor's Note:

I just watched a girl walk past my window using her phone.

This mere image made me feel an urge to use MY phone, to see what’s going on.

I had to shove it in a drawer so that I could focus on writing this.